Using Cofs To Evaluate Your Logo Design
Categories: Internet
Written By: Stephen Grisham Sr.
Web design has become a very common skill and many people choose to design their own websites, but for most businesses it is a good idea to use a web design professional to design the company website. This is especially true when it comes to the logo. The right logo provides just the right image for the company.
Since a logo is an image that visually identifies your company to your customers, itas important to get it right. Here are some guidelines for evaluating the logo your web designers have created to make sure that it will be appropriate for your company. The criteria used to evaluate a logo are color, font, size and originality (COFS).
If you are going to be using a color logo, be sure that the colors that are chosen are going to catch peopleas attention. Red, white and blue are considered the three main colors of advertising and are a good option if you are using color. You can also consider colors that have a connection to your business in some way.
Besides choosing the right colors, you should also make sure your logo looks good in black and white. There will be many times that you will want to run ads in print publications where color costs extra, so look at a black and white version of the proposed logo design and be sure that it appears crisp and clean without the color.
The lettering in the logo needs to be the right style to reflect the desired image for your company. Keep in mind that fancy, script fonts tend to give a more feminine image and boxy, square fonts present more of a masculine image. There are many specialty fonts available that will give a different feel to the logo.
Checking the size of the logo is also important. Although the professional web design company is not going to show you a logo that doesnat look good at its current size, you need to make sure that if you wanted to enlarge it onto a billboard it would still look good. At the same time, if you wanted to order pens that you put your log on it would also need to look good at that size.
The last thing to consider is originality. You donat want your logo to look so much like another companyas logo that your customers arenat sure what company it is for when they see it. You also donat want it to be so wild that it is overpowering, unless of course your company needs a very artistic image, such as an art gallery.
An easy way to remember the criteria for evaluating a logo is with the acronym COFS, which stands for color, originality, font and size. Keeping these guidelines in mind will help you select the right logo to represent your business.
